Active Clean Air & Antibacterial Ceramic Product

Active Clean Air & Antibacterial Ceramic™

Active Clean Air & Antibacterial Ceramic™ is ecological: 50 m² of Active Clean Air & Antibacterial Ceramic™ material is equivalent to the beneficial effect of 15 trees of high trunk. More information in or


ActiveClean Air & AntibacterialCeramic™ is ecological: the effect of 50 m² of Active Clean Air & AntibacterialCeramic™ material is equivalent to the benefits obtained from 15 tall trees. More information is available at or


There has been growing concern about the state of the planet among the international community recently, and more and more talk of how to achieve sustainability.
Initiatives inspired by the Kyoto protocol for fighting climate change are leading to the birth of a new generation of materials which not only have a lesser environmental impact during their life cycle, but help improve air quality.
One of the pillars of the productive philosophy of the IRIS CERAMICA GROUP is respect for the principles of sustainable architecture, producing ceramics offering high technical and aesthetic performance in line with the parameters of sustainable architecture.
The examples of bioecological architecture of greatest interest for their future prospects are not single buildings but whole cities designed around people and the environment, known as eco-cities. New forms of urban and social ecology are being born; sustainability is becoming a social issue of key importance for quality of life.
Active Clean Air & AntibacterialCeramic™ is the perfect material for this purpose, an outstanding partner for reducing the gases primarily responsible for atmospheric pollution and acid rain.
Active Clean Air & AntibacterialCeramic™ is a useful tool for making up for a portion of the environmental impact of our lifestyle, reducing the effects caused by pollution and smog every day in harmony with the ecosystem thanks to the natural mechanism of photocatalysis.

Application of Active Clean Air & AntibacterialCeramic™ offers three benefits over conventional materials:

  • ANTIPOLLUTANT. Purifying the air of organic and inorganic substances harmful to human health and the environment, such as nitrous oxides, sulphur oxides and carbon monoxide.
  • ANTIBACTERIAL. Disinfecting surfaces characterised by the presence of bacteria such as Escherichia coli, Klebsiella pneumoniae and Staphylococcus aureus: pathogenic agents that can carry serious and even potentially lethal diseases.
  • LESS ADHERENCE OF DIRT.Titanium dioxide has the property of attracting H2O (moisture) molecules naturally present in the air and retaining them on the surfaces of tiles to which it is applied, creating a situation in which it becomes much more difficult for dirt to adhere to the surfaces.


These three qualities are the fruit of the process of oxidation produced upon contact with a well-known photocatalyst, titanium dioxide (titanium oxide (IV) or E171), a product involving no risk to human health, the chemical formula for which is TiO2, CAS number 13463-67-7.