On Thursday June 16, the team MATIMEX attended the celebration of 50 years of Iris Ceramica in the magnificent Palazzo Ducale in Sassuolo seventeenth century. The Palazzo, also called "Delizia" by the beauty of its architecture and its decorations, welcomed over 300 guests including customers, partners and architects around the world.Pioneer of the "green economy" and symbol of Made in Italy, IRIS CERAMICA celebrates its first 50 years ready to face the future investing in innovation, technology and expansion in emerging markets.A moment of celebration and an opportunity to draw together new strategies, always following an equation that has been key to success: Economy = Ecology.