The novelties of Iris Ceramica Group will be present jointly, for the first time, in the Salone del Mobile in Milan.

The novelties of Iris Ceramica Group will be present jointly, for the first time, in the Salone del Mobile in Milan.

2018-03-28
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The novelties of Iris Ceramica Group will be present jointly, for the first time, in the Salone del Mobile in Milan.

Iris Ceramica, Fiandre Architectural Surfaces, FMG Fabbrica Marmi and Graniti, Ariostea and SapienStone, leading brands of Iris Ceramica Group, will present the novelties at the International Bathroom Exhibition, specifically in the collective stand D33-D35 in Hall 22.

WELLNESS, SALUS PER AQUAM is the Group's exhibition project, built on two levels by the architectural studio Archilinea. It is a light structure, about 200mq, that connects the interior space with the exterior in an intriguing game of «hide and seek» through vertical openings, creating curiosity and inviting visitors to enter.

Along the exhibition route, original aesthetic solutions will create suggestive scenarios offering new inspiration for design in the future and guaranteeing the utmost customisation of spaces, finishes, furnishings and matching accessories.

Inside the stand is the Group’s innovative «DYS Design Your Slabs» technology, an advanced ultra-high-resolution printing system permitting on-demand customisation of ceramic slabs.

Floors, walls and bathroom furnishings such as countertops, washbasins, bathtubs and showers are presented in perfect harmony and visual continuity, underlining the idea of the «continuous surface» associated with the Group’s range of big 300×150 cm slabs, making them perfect for any situation where hygiene, cleaning and a focus on detail are essential aspects of a place’s function.

«Exhibiting in the most important design fair is an important confirmation of the progress we have made in our sector. We have decided to present ourselves to the public with a Group stand because we’re convinced that the breadth of our range is an important added value for responding to and even anticipating demand on world markets.» comments Iris Ceramica Group CEO Federica Minozzi.

Iris Ceramica Group’s participation in the Salone del Mobile demonstrates the effective evolution of ceramic tiles as an essential element in the world of design: a furnishing accessory that dresses up spaces like a second skin, responding to the needs of contemporary consumers who want to customise the spaces they live in, making them unique and distinctive.

We are waiting for you at Milan Design Week. For more information contact Matimex.

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