Iris Ceramica Group sponsor of the Italy pavilion at the Venice Biennale

Iris Ceramica Group, world leader in large high-quality ceramic formats, debuts at the 16th International Architecture Exhibition at the Venice Biennale as sponsor of the Italy pavilion, curated by the architect Mario Cucinella. 2018-05-29
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Iris Ceramica Group sponsor of the Italy pavilion at the Venice Biennale
Iris Ceramica Group, world leader in large high-quality ceramic formats, debuts at the 16th International Architecture Exhibition at the Venice Biennale as sponsor of the Italy pavilion, curated by the architect Mario Cucinella.

The exhibition, which remains open from May 26 to November 25 this year, shows 61 national pavilions and 12 collateral events.

«Archipelago Italy. Projects for the future of the interior territories of the country» is the title of the Italian pavilion at the Biennale of 2018, the pavilion reflects on the Italian urban space, specifically in five areas that require specific interventions from Italy and become tangible symbols for the relaunching of the interior territories of the country.

«Our participation in the construction of the pavilion in one of the most important international architectural events, corresponds exactly, both on premise and in vision, to the values ​​that characterize the identity and work of our Group. We take the opportunity immediately, "says Federica Minozzi, CEO of Iris Ceramica Group.

The pavilion, located in Tese delle Vergini all'Arsenale, showcases the Group's materials forming a 10 meter long mural composed of large high-tech 300x100 cm ceramic boards. The structure is personalized with the innovative "DYS - Design Your Slabs" technology, using a hand-drawn Mario Cucinella design to illustrate the concept of the project and the areas of intervention selected for the audience.

Mario Cucinella tells us about the relationship that exists between Iris Ceramica Group and its study: «We share a profound common vision of sustainability. Ecological awareness is the key to success in production, and this is what the company has in common with the philosophy of my study. "

Cucinella explains that he represents a country that, despite its many difficulties, has a powerful heritage that holds the roots of its culture. In the Apennines, small cities have been producing innovation, culture and landscape for centuries. The Italian model of a thousand small cities, where the neighborhood has always been synonymous with competitiveness and diversity as well as cultural growth is, in a way, unique. The relationship between the landscape and the city, between the culture and the local economy, represents a heritage that should not be lost, an antidote against globalization.

Matimex will be present, we will see you in the streets of Venice.

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