Sixty years of history, people, ideas and values 2021-04-21
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IRIS CERAMICA GROUP CELEBRATES ITS 60TH ANNIVERSARY

It all started in 1961, in the ceramic district of Sassuolo, between the provinces of Modena and Reggio Emilia, where the first plant of the holding is located. This is where a process began that has led the company to become one of the main promoters of made in Italy excellence in the world. Today it is followed by two other centers located in the United States of America and in Germany, respectively.

Currently Iris Ceramica Group is a world leader in the design, production and distribution of high quality ceramic products for residential, commercial and industrial architectural projects.

From its beginnings to the present, it anticipates the needs of a world in continuous evolution, taking advantage of the experience and history that has marked the path of each of its companies. The research and development, engineering, production and sales teams constantly seek new limits to overcome to honor the origins and path traced by Romano Minozzi, founder and president of Iris Ceramica Group; quality and innovation are the pillars on which the company's assets are based.

The success of the brands derives from the perfect balance between historical and prestigious companies such as Iris Ceramica, Fiandre, Ariostea or FMG and younger brands such as Eiffelgres, Stonepeack Ceramics, Porcelaingres and Sapienstone. All of them have managed to preserve the spirit of their founder over time, which makes them unique in the eyes of a highly competitive market and which has also been passed on to his daughter, Federica Minozzi, CEO of Iris Ceramica Group.

The production plants are, perhaps, the place where the presence of the desired values ​​and pursued since its inception is strongest. The focus on innovation is seen in the technological solutions adopted that are continually updated and improved; the quality of the materials complies with the most restrictive certifications; The Ecology = Economy formula, written by Dr. Minozzi in 1971, has always been valid, and even more so today, since the production units that are part of the Group have been applying solutions aimed at energy saving and maximum reduction for years. of the environmental impact following the best practices in terms of emissions in air and water.

Iris Ceramica Group, in terms of international scientific research and development, has reached an important milestone after ten years of research and market presence of Active SurfacesTM. Ceramic surfaces with high technical performance and unique beauty have been the subject of a scientific study by the Department of Biomedical, Surgical and Dental Sciences and the Department of Biomedical Sciences for Health of the University of Milan to verify their antiviral properties against Coronavirus SARS-CoV-2 (responsible for Covid-19).

The founder, and now his daughter too, has always had the human, social and ethical factor in mind. For this reason, they created, in September 2019, the Iris Ceramica Group Foundation, a private and non-profit organization that aims to promote environmental protection, sustainable development and social cohesion, supports projects aimed at the development of new models of aggregation and collective well-being, as well as the dissemination of ethical guidelines for companies and individuals.

The history of Iris Ceramica Group is reflected in its Historical Museum, a permanent space, also non-profit, totally at the service of society and that arises from the passion for ceramic materials. Inside there is a long counter with a red rope, which shows a time line that begins in 1961 and continues throughout the decades to the present day.

Among the Group's milestones, identified by black cylinders on the rope, we find Matimex, which joined the holding company in 1992. In the end, the rope rolls up, representing a long future: the history that we still have to write. "Innovation is not just a goal, but the engine of a new strategy, a common thread that combines the forces most attentive to changes inside and outside companies", Romano Minozzi.

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