Iris Ceramica Group: Descubriendo Nuevos Horizontes en Casa Decor con una Experiencia Sensorial Única

Iris Ceramica Group captivated the audience in the Casa Decor auditorium with its latest innovations and ceramic technology. The event, which began at 4:00 p.m., brought together professionals from the sector, the media and design lovers, all eager to discover the group's new proposals.

The motto «Essence: Distilling New Horizons. A journey into the very essence of Iris Ceramica Group» guided attendees through who the group is, what they offer now and where they are going. Each part of the presentation delved into the heart of Iris Ceramica Group while exploring the essence of the company, its current service and the horizons outlined for the future.

Ramón Carneros, commercial director of Matimex, the group's company in Spain, opened the exhibition with a strong declaration of the values ​​of the Iris Ceramica Group. He highlighted his firm commitment to innovation through the Attract system and 4D technology, typical of the SapienStone kitchen countertops and furniture brand. Carneros emphasized the group's responsibility towards sustainability with initiatives such as the green hydrogen factory or the photocatalytic product Active Surfaces and underlined the tireless pursuit of excellence in design, thus capturing the essence of the event. Next, Elena López, Project Manager of Madrid, took the floor and revealed the multiple possibilities and opportunities offered by the renovated showroom in the capital, promising a unique experience for all those present.

Finally, she invited attendees to visit the four spaces at Casa Decor where SapienStone has been the protagonist. From the innovative “In/Out Kitchen” by Dosde to the exquisite “Elegance Outdoors all year round” by Raquel Chamorro, passing through the inspiration in the figure of Alice in Wonderland in “Alice” by Vonna or the Hawaiian portico “Lanai restaurant & lifestyle” by Adriana Nicolau.

After the presentation, guests enjoyed an exclusive Negroni Tasting, a sensory experience designed to reflect the essence of the event. Guided by Rosewood Villa Magna's expert bartender, attendees embarked on a journey of discovery, exploring different variations of this classic Italian cocktail. Each sip represented a new horizon, a new dimension of flavour and pleasure, in line with the continuous search for the essence of the Iris Ceramica Group.

The Iris Ceramica Group event at Casa Decor was a resounding success, with massive participation and a great reception from attendees.